Welcome to the Qualitative Insight Studio
Bringing research to life
About the Studio
Founded by Dr Melissa Day, The Qualitative Insight Studio was created from a longstanding passion for finding creative and meaningful ways to collect, interpret, and work with qualitative data.
Following a successful career as a university lecturer and researcher, Melissa established the Studio to extend this work beyond academia and collaborate more closely with organisations, charities, and universities seeking to gain deeper insight through qualitative research.
At the heart of The Qualitative Insight Studio is a commitment to supporting the entire research journey. We can assist with, or lead on, data collection, qualitative analysis, knowledge translation, and the development of engaging, user-friendly resources that make research accessible and impactful.
We also provide high-quality training in a wide range of qualitative research methods, delivered both online and face-to-face.
"Mel was without doubt an inspirational choice for learning about qualitative methods. Her teaching felt both meaningful and grounded in real-world practicality. I came away feeling genuinely equipped."
Alexandra, Speech and Language Therapist
Recent Reviews
"It was lovely to meet Melissa and showcase our participant video. The video is fantastic and I know it will help us reach out to a wider audience. Many thanks."
Linda, Patient & Public Involvement & Engagement Lead.
"Melissa's workshop on trauma informed practice was invaluable. I loved her move away from a 'tick box' approach to a more reflective approach and her cue cards really challenged me to think about my own research "
Emily, Senior Lecturer